Digital Audience Strategy
Key coursework from the Master of Science in Digital Audience Strategy program at the Walter Cronkite School of Journalism and Mass Communication:
Search Engine Strategy Digital Audience Acquisition
Social Media Campaigns and Engagement
Digital Audience Management
Audience Data and Brand
Media Law for Strategic Communications
Advanced Media Entrepreneurship
Digital Audience Analytics
Digital Audience Research and Behavior
Select Works
Mock Social Campaign:
Client: AirBnb
A multi-platform social media campaign containing both organic and paid content.
Organic vs. Paid Search Strategy
Mock SERP Organic Result
Mock Landing Page
