Digital Audience Management Research Report
As the final project for the Master of Science in Digital Audience Strategy program, this report compiled multiple analytical assignments into a comprehensive research project for a client’s digital media presence. It included:
Reviewing website analytics over a specified time period to understand audience behavior and engagement trends
Conducting SEO keyword research to improve content discoverability
Identifying micro-influencers within the client’s budget to build brand awareness
Evaluating social media content performance and recommending improvements
Developing and proposing strategies for paid search and social media advertising campaigns