Digital Audience Management Research Report
As the final project for the Master of Science in Digital Audience Strategy program, this report compiled multiple analytical assignments into a comprehensive research project for a client’s digital media presence. It included:
Reviewing website analytics over a specified time period to understand audience behavior and engagement trends
Conducting SEO keyword research to improve content discoverability
Identifying micro-influencers within the client’s budget to build brand awareness
Evaluating social media content performance and recommending improvements
Developing and proposing strategies for paid search and social media advertising campaigns
This project demonstrates my ability to synthesize data, research, and strategic insights into actionable recommendations for enhancing digital audience engagement.