Brand Experience: Unparalleled Collection

Founded and manage an online women’s fashion boutique, overseeing product selection, marketing, social media, content creation, customer engagement, and pop-up shopping experiences to deliver a distinctive and memorable brand experience.

Product graphic created on Canva for Instagram.

Experimenting with Pinterest

Graphic created in email newsletter utilizing Klayvio.

Since launching the boutique, Pinterest has been a key platform for building brand awareness and guiding potential customers through the funnel to conversions. In the last 90 days, strategic organic content has produced measurable growth:

  • 20% increase in impressions – attracting more users to the social media content

  • 31 outbound clicks – driving traffic to the online store

  • 19% growth in total audience (12.94K users) – reaching new potential customers

  • Strengthened the email distribution list and overall online presence

  • Expanded brand awareness beyond the local and regional Los Angeles market in a competitive retail space

Brand Experience: Alpha Kappa Alpha Sorority, Inc.

For the 2025 Leadership Seminar, I served as the Press Room Committee lead where I managed all press room activities under the leadership and guidance of the International Media and Production Committee Chair. Directed a team of sorority members, drafted and edited press releases, maintained and updated the digital press room on Google Sites, and gathered social media content to showcase the seminar’s highlights and broaden its reach.

The digital press room, built and managed on Google Sites, served as a central hub for media during the Leadership Seminar. It provided quick access to leadership biographies, event details, and press materials, as well as a streamlined process for requesting media access. This resource ensured journalists and influencers could easily find the information they needed to cover each event effectively.