Phoenix Suns & Phoenix Mercury Foundation in partnership with the Marcus Graham Project iCR8 Sports Marketing Workshop

Selected as the Most Valuable Player of the 2026 cohort for leadership, creativity, and contribution to the overall campaign development. Helped strengthen narrative clarity, cultural relevance, and audience connection across the campaign.

Project Brief Overview:

In collaboration with five cohort members, we developed and presented a 360-degree marketing campaign for the 2027 NBA All-Star Game in Phoenix, created for the Phoenix Suns Social Responsibility team. The campaign was built to extend across the full week of All-Star events, integrating digital and social storytelling, live activations, partnership opportunities, in-game moments, and ticketing initiatives to drive community engagement and brand impact.

Key Contributions:

  • Developed a community-centered storytelling framework rooted in Phoenix’s local and basketball culture.

  • Connected digital engagement with live and experiential activities.

  • Helped align messaging across social, earned media, partnerships, and activations.

  • Contributed to inclusive, community-focused campaign thinking.

Immersive Brand Storytelling

Nike Jordan Brand “House of Greatness” at the 2026 NBA All-Star Weekend

Staffed by The Staffing Crew, I supported the execution of Jordan Brand’s experiential activations during the NBA All-Star Weekend 2026, working alongside agency partners including Game Seven Agency and Excel Sports Management. My role focused on managing guest flow, facilitating VIP and influencer experiences, and delivering a seamless, premium brand environment through direct audience engagement.

The experience spanned multiple activations designed to connect culture, community, and brand storytelling:

  • Youth basketball clinics in partnership with local schools and organizations

  • Live DJ programming and culturally driven events

  • Exclusive product releases and retail takeovers

  • Film screenings with creative collaborators and influencers

  • Immersive storytelling installations and experiential brand environments

  • Celebrity and VIP guest management, supporting premium, high-touch event experiences

Unparalleled Collection

Founded and manage an online women’s fashion boutique, overseeing product selection, marketing, social media, content creation, customer engagement, and pop-up shopping experiences to deliver a distinctive and memorable brand experience.

Product graphic created on Canva for Instagram.

Graphic created in email newsletter utilizing Klayvio.

Experimenting with Pinterest

Organic growth of a Pinterest pin sharing about Black Friday deals, accumulating 54.28K impressions, 1.06K pin clicks, and 310 saves.

Since launching the boutique, Pinterest has been a key platform for building brand awareness and guiding potential customers through the funnel to conversions. In the last 60 days, the brand’s Pinterest profile strategic organic content has produced measurable growth:

  • 20% increase in impressions – attracting more users to the social media content

  • 31 outbound clicks – driving traffic to the online store

  • 19% growth in total audience (12.94K users) – reaching new potential customers

  • Strengthened the email distribution list and overall online presence

  • Expanded brand awareness beyond the local and regional Los Angeles market in a competitive retail space