Brand Experience: Unparalleled Collection

Founded and manage an online women’s fashion boutique, overseeing product selection, marketing, social media, content creation, customer engagement, and pop-up shopping experiences to deliver a distinctive and memorable brand experience.

Product graphic created on Canva for Instagram.

Graphic created in email newsletter utilizing Klayvio.

Experimenting with Pinterest

Organic growth of a Pinterest pin sharing about Black Friday deals, accumulating 54.28K impressions, 1.06K pin clicks, and 310 saves.

Since launching the boutique, Pinterest has been a key platform for building brand awareness and guiding potential customers through the funnel to conversions. In the last 60 days, the brand’s Pinterest profile strategic organic content has produced measurable growth:

  • 20% increase in impressions – attracting more users to the social media content

  • 31 outbound clicks – driving traffic to the online store

  • 19% growth in total audience (12.94K users) – reaching new potential customers

  • Strengthened the email distribution list and overall online presence

  • Expanded brand awareness beyond the local and regional Los Angeles market in a competitive retail space

Feels as good as it looks 💙 Soft and buttery, perfect for for daytime errands or long days of traveling. SHOP: Seaside Drift Turquoise Leisure Set #outfitset #fashion #airportstyle #casualoutfits
The IT girl top of the summer 💖✨ SHOP: Pink Champagne Mesh Rhinestone Blouse and Sweet and Sincere Metallic Pants
Not your average denim in a cold blue hue with a shining rhinestone look 💙 Shop the Blue Rhinestone Feather Shorts. #denim #rhinestoneshorts #summershorts
Steal the spotlight. Blue and red metallic with just the right amount of attitude. ⚡♥️ #metallic #blouse #fashion
The Set Sails Set is a whole vibe — clean, cool, made to move, and not here to blend in. 💙 A must-have for that yacht invite or summer vacation you said yes to. #fashion #summerlook #vacationstyle
It’s the little details that change everything. This fringe blouse proves it 🤍
Polished in Pink 💗🖤 This sweater dress speaks volumes without saying a word. 🛍️ SHOP: Polished in Pink on unparalleledcollection.com. #dress #fashion #sweaterdress

Brand Experience: Alpha Kappa Alpha Sorority, Inc.

For the 2025 Leadership Seminar, I served as the Press Room Committee lead where I managed all press room activities under the leadership and guidance of the International Media and Production Committee Chair. Directed a team of sorority members, drafted and edited press releases, maintained and updated the digital press room on Google Sites, and gathered social media content to showcase the seminar’s highlights and broaden its reach.

The digital press room, built and managed on Google Sites, served as a central hub for media during the Leadership Seminar. It provided quick access to leadership biographies, event details, and press materials, as well as a streamlined process for requesting media access. This resource ensured journalists and influencers could easily find the information they needed to cover each event effectively.